MCQs:

1. What was the main purpose of using labels on Manchester cloth bundles sold in India?

   – A) To make the cloth look attractive

   – B) To indicate the price

   – C) To make the place of manufacture and company name familiar

   – D) To show discount offers

2. Which of the following was commonly used in advertisements to popularize products in colonial India?

   – A) Images of foreign landscapes

   – B) Indian gods and goddesses

   – C) Scientific diagrams

   – D) Political leaders

3. Why were calendars effective in advertising products in colonial India?

   – A) They were expensive and exclusive

   – B) They could only be used in offices

   – C) They were used by both literate and illiterate people

   – D) They contained detailed product manuals

4. How did advertisements create new consumers during the industrial age?

   – A) By providing free products

   – B) By making products appear desirable and necessary

   – C) By reducing the cost of products

   – D) By eliminating traditional products

Answers and Explanations:

1. C) To make the place of manufacture and company name familiar – Labels helped familiarize buyers with the company and its origin, establishing brand recognition.

2. B) Indian gods and goddesses – Images of deities like Lakshmi and Saraswati were used to appeal to Indian sentiments and give products a divine endorsement.

3. C) They were used by both literate and illiterate people – Calendars reached a wide audience, making advertisements visible daily to everyone, regardless of literacy.

4. B) By making products appear desirable and necessary – Advertisements shaped consumer behavior by creating a perceived need for new products.